Use cases and skills move together
Teams need help finding the work before learning the tool.
The UK Department for Science, Innovation and Technology surveyed 3,500 private-sector businesses with at least five employees and conducted 100 follow-up interviews. Limited AI skills were a barrier for 60% of businesses, while 71% cited a lack of identified need. Among businesses using or planning to use AI, creative and content creation was the most common use case at 77%.
The same research found that 84% of AI-using businesses applied at least some human input or checking. Training, use-case discovery, and oversight are not separate purchases. They are one adoption problem.
Read the DSIT AI Adoption ResearchUpdated February 13, 2026. Telephone fieldwork ran from February to May 2025; results were weighted by business size and sector. The study does not capture shadow AI use.